Varaprasad Sastry
Monday, 16 February 2026
In a pivotal interview, Paul Jenkins, CEO of Ashurst Global, detailed the firm's strategic vision for India, highlighting the transformative role of artificial intelligence (AI) in modern legal practices. As India's legal landscape rapidly evolves, Jenkins clarified that Ashurst has no immediate plans to establish a physical office in India, opting instead to bolster its current operations.
This discussion occurs as India emerges as a key player in global legal services. Jenkins emphasized, "Our strategy is to harness technology to enhance client service. AI is not merely a tool; it is a transformative force capable of improving efficiency and decision-making in legal processes."
The ongoing merger discussions with Perkins Coie, a leading US law firm, have garnered significant attention. Jenkins commented, "We believe that merging with firms sharing our values will create a more robust offering for clients in the dynamic legal environment." Such a merger could mark a pivotal shift in how international firms engage with the Indian market.
While Ashurst is not planning to open a local office in the near future, Jenkins stressed the importance of maintaining strong ties with local firms and clients. He stated, "We are committed to collaborating with Indian lawyers and firms to deepen our understanding of the local legal landscape and provide tailored services."
The implications of these strategies are substantial. As more international firms enter India, competition for legal services will intensify, driving local firms to innovate and adapt. Additionally, the integration of AI into legal practices could redefine service delivery, making legal services more accessible and efficient.
Looking forward, the legal industry must navigate the challenges posed by AI while upholding ethical standards and client confidentiality. Jenkins concluded with a call to action: "Law firms must embrace technology while preserving the core values of legal practice. Balancing innovation with integrity is essential for future success."
What You Need to Know
Ashurst CEO unveils India strategy focusing on technology and collaboration, foregoing immediate physical office establishment.
Indian legal professionals, international firms, and clients seeking cross-border legal services are directly affected.
Highlights evolving strategies for international firms entering India, emphasizing tech over traditional expansion models.
Evaluate AI integration strategies and foster collaborative relationships with international firms to enhance service offerings.
Paul Jenkins discusses Ashurst's India strategy, AI's role in law, and potential mergers in a pivotal interview.
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